PERFEKT12®​

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It was never about having more.

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Just a few pieces.
Worn over time.
Things that stayed.

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Through places.
Through seasons.
Through different versions of myself.

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I never planned it.
But they remained.

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A shirt.
A pair of jeans.
A coat.

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Not perfect.
Not new.
But always there.

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This space is not about fashion.
It’s about what we keep.
And what quietly keeps us.

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12 pieces.
Always there.

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​​PERFEKT12®

 

​grew out of a life lived in movement.

In the 1990s, working for SWISSAIR meant living out of a suitcase.

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Packing became a discipline.
Simplifying became clarity.
Only what truly worked remained.

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In the early 2000s, alongside yoga teacher trainings, the wardrobe shifted. Function and elegance began to merge.

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Black yoga pants became a constant.
Pieces needed to move effortlessly between airport, city, and quiet moments.

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The revival of the poncho marked a turning point — a timeless layer adapting to climate, mood, and place.

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This led to the creation of my first brand, the PONCHO COMPANY®.

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A five-year sabbatical from aviation, as a hotel director in Davos, deepened the understanding of travel — not only as movement, but as atmosphere and experience.

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Returning to aviation as Maître de Cabine with SWISS refined the concept to its essence.

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PERFEKT12® became the result:

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A curated system of 12 essential pieces.
Not fashion. Not trend.

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But a structure for individuality.

For mobility. For women who live beyond one place.

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12 pieces.
Always there.

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